Supported by: ESET Foundation. 

Project span: February – September 2025. 

Project team: Marián Velšic, Ján Bartoš. 

Objective: The objective of the project is to determine, through representative research, the extent to which individuals are able to recognize and defend themselves against the influencing the public opinion by artificial intelligence tools and to identify risky social groups and environments that are most at risk from AI manipulation. 

Activities: Representative nationwide research on a sample of 1,020 respondents focusing on questions related to the level of awareness of artificial intelligence, perception of risks and concerns about AI manipulation, experiences with manipulative content generated by AI, the ability to recognize such toxic content, or forms, defense strategies against manipulative AI content. 

Outputs: 

Press releases:

• Negatívneho vplyvu umelej inteligencie na verejnú mienku sa obáva väčšina populácie
• Väčšina internetovej populácie má podozrenie na manipulácie pomocou umelej inteligencie
• Schopnosť ľudí odhaliť klamlivý obsah generovaný AI je veľmi nízka

Research report:

• Umelá inteligencia a ovplyvňovanie verejnej mienky