IVO, Head 98 and Plus for Women 45+ project started the campaign “Let’s Overcome Barriers in Employment of middle Aged Women”
The social campaign will be running from 11 February to 3 March in electronic and print media (TA, STV, Slovak Broadcasting Service and SME). The campaign is part of the project Plus for Women 45+ co-financed by the EU from the European Social Fund.
At the press conference on 12 February, IVO sociologists Zora Bútorová and Jarmila Filadelfiová presented the latest findings on the situation of middle aged women at the labor market and the opinions of employers. Then Juraj Johanides and Vladimír Talian, creative team from the Head 98 (Hlava 98) introduced the TV spot for the campaign entitled “My mother wants to work”.
