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WE DO NOT UNDERSTAND!

On August 10, 2018, an artistic-social event took place in Banská Bystrica dedicated to tragic events of August 1968 in the then Czechoslovakia. The event has begun the campaign WE DO NOT UNDERSTAND! which is aimed at explaining the events of August 1968 to young people in Slovakia. 

Campaign targets primarily those who did not live in 1968. The advertising agency Mark BBDO created this campaign at the initiative of the Institute of Public Affairs (IVO). The core of the campaign lays in online environment, in banners and original articles, in short videos recorded by well-known personalities. Billboard and radio spots are also used. The goal of campaign is to provide young people important facts about 1968 as well as to mediate the atmosphere of those days via website www.nerozumieme.sk.

Event in Banská Bystrica was focused on artistic renewal of inscription ПОЧЕМУ? (Why?) on the sidewalk of the local SNP square. Speakers at the event included IVO president Grigorij Mesežnikov, copywriter of Mark BBDO agency Ivan Fiedler and contemporary of August 1968 events Ľudovít Hedera.





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